Branding Your Craft Business

by Chrisy Bossie

[caption id="attachment_165" align="alignright" width="140"] Earthegy Avatar[/caption]

Branding is the basis of your advertising and the way people remember you. When I sell my product I want the person that bought it to be able to remember the name “earthegy” years from now. I want that word to be famous. That means I have to bombard them with my logo and business name wherever and whenever possible.

If you don’t already have a business name, come up with

craft business branding

Comments

What Are the Top Selling Wood Products on Etsy?

The following is my answer to a question on Quora: What are the top selling wood products on Etsy? Among the top selling wood products on Etsy are: personalized wood signs (personalized items outsell generic products on Etsy) personalized wood blocks / home decor items like you would see on shelves or mantles. unfinished and finished wood cuts in various shapes like unicorns, clover leafs, letters, etc artistic looking lamps, birdhouses, ornaments (around xmas time) Check out Etsy’s top sellers’ stores in the woodworking category at: CraftCount A sidenote about Etsy top sellers: the products that sell best are well made . They are also well photographed in lifestyle settings. Shoppers buy from great images so whatever you make, invest money in great images — it’s what makes the difference on Etsy and other online stores. Though the top Etsy shops in the woodworking category sell lots of items, you can't assume it's just because of great listings. The own...

How to Raise Your Craft Prices by Increasing Perception of Value

Perceived value is the worth a shopper places on an item when considering a purchase. Newcomers in business almost always under-price their craft products thinking they will attract more buyers. In the handmade marketplace, lowering the price more often lowers the perceived value. Raising the perceived value, however, lets you increase your prices and boosts your sales. The misconception is that price determines sales, which is generally untrue for the handmade marketplace. What is true more Read more ...

Going it alone can be a challenge for new or even experienced maker-sellers. So I started a Facebook group community to share resources for starting and growing a handmade product business. The group is a great place to hangout and learn what other makers are doing to succeed. No question is dumb; ask away and get help. To apply for membership (free), visit: https://www.facebook.com/groups/2054067391538575/

James Dillehay

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