Perceived value is the worth a shopper places on an item when considering a purchase. Newcomers in business almost always under-price their craft products thinking they will attract more buyers. In the handmade marketplace, lowering the price more often lowers the perceived value. Raising the perceived value, however, lets you increase your prices and boosts your sales.
The misconception is that price determines sales, which is generally untrue for the handmade marketplace. What is true more
The misconception is that price determines sales, which is generally untrue for the handmade marketplace. What is true more
Comments